Many field and event marketers, who had never
run virtual events before, had to quickly learn new
skill sets and adapt new technologies to create
compelling event experiences in entirely new ways. It
was trial-by-fire.
What they discovered was that with virtual, all the
rules of delivering events went out the physical
window. Instead of trying to replicate an in-person
event, the most successful marketers let their
creativity soar and delivered experiences that were
engaging, connected and fun.