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2020 B2B Marketing Trends Report

How to Augment the Marketing Organization for a Digital-First Future

The near-complete shift to digital interactions means that organizations must improve sales-marketing alignment going forward, or risk losing ground to competitors with stronger performance in the digital arena.To cut through the noise and find out what the best B2B marketers are doing to adapt to today’s new digital norms, ON24 and NetLine sat down with leading marketing expert and CMO at Conversica, Rashmi Vitta.

Download this guide to learn:

  • How The Experts are Actioning Change
  • Dealing With Scale in a Digital-First Future
  • Managing Change in the Short, Medium and Long-Term