Consumers are now discovering, researching, and buying products on more channels
than ever before. New concepts, platforms, and apps pop up all the time and some have
grown incredibly quickly. All major social platforms have launched shopping capabilities,
making social commerce one of the biggest buzz phrases in retail. It is estimated that US
social commerce sales will reach $36.09 billion in 2021. To help brands, retailers, and service
providers win the social commerce race, we’ve launched SOCIAL FORWARD, the webinar
series on all things social commerce.
Our first SOCIAL FORWARD session is an introductory one. Join us to learn how to
successfully navigate social commerce.
Marcel Hollerbach, Chief Innovation Officer at Productsup, will cover:
- The brief history of social commerce
- What opportunities are there
- How agility benefits brands and retailers in social commerce
- What the future could look like
In our next sessions, you will hear directly from experts at Facebook, Pinterest, and other major social networks. Discover the other sessions here.
Chief Innovation Officer, Productsup
Marcel Hollerbach is CIO and member of the supervisory board at Productsup. A serial entrepreneur, he founded hiClip, NativeAds, and Cavalry Ventures. His expertise in ecommerce means he has a solid understanding of user behavior in a digitized world, as well as the importance and impact of high-quality, contextualized product data.