SOCIAL FORWARD: Navigate social commerce to hit your targets

Consumers are now discovering, researching, and buying products on more channels than ever before. New concepts, platforms, and apps pop up all the time and some have grown incredibly quickly. All major social platforms have launched shopping capabilities, making social commerce one of the biggest buzz phrases in retail. It is estimated that US social commerce sales will reach $36.09 billion in 2021. To help brands, retailers, and service providers win the social commerce race, we’ve launched SOCIAL FORWARD, the webinar series on all things social commerce.

Our first SOCIAL FORWARD session is an introductory one. Join us to learn how to successfully navigate social commerce.

Marcel Hollerbach, Chief Innovation Officer at Productsup, will cover:

  • The brief history of social commerce
  • What opportunities are there
  • How agility benefits brands and retailers in social commerce
  • What the future could look like

In our next sessions, you will hear directly from experts at Facebook, Pinterest, and other major social networks. Discover the other sessions here.

Marcel Hollerbach

Chief Innovation Officer, Productsup

Marcel Hollerbach is CIO and member of the supervisory board at Productsup. A serial entrepreneur, he founded hiClip, NativeAds, and Cavalry Ventures. His expertise in ecommerce means he has a solid understanding of user behavior in a digitized world, as well as the importance and impact of high-quality, contextualized product data.

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