Consumers are now discovering, researching, and buying products on more channels than ever before. New concepts, platforms, and apps pop up all the time and some have grown incredibly quickly. All major social platforms have launched shopping capabilities, making social commerce one of the biggest buzz phrases in retail. It is estimated that US social commerce sales will reach $36.09 billion in 2021. To help brands, retailers, and service providers win the social commerce race, we’ve launched SOCIAL FORWARD, the webinar series on all things social commerce.

Our first SOCIAL FORWARD session is an introductory one. Join us to learn how to successfully navigate social commerce.

Marcel Hollerbach, Chief Innovation Officer at Productsup, will cover:

• The brief history of social commerce
• What opportunities are there
• How agility benefits brands and retailers in social commerce
• What the future could look like

In our next sessions, you will hear directly from experts at Facebook, Pinterest, and other major social networks. Discover the other sessions here.