The 2019 Guide to

Holiday Season Personalization

A too-often overlooked first step to a successful holiday season is a strategic audit of the previous year. Marketing roles have high turnover, and it’s not unheard of for many team members to be new each year.

Conducting an inventory of the 2018 holiday season’s data to create benchmarks across your brands, product categories, acquisition channels, price points, and customer segments will help position your teams for holiday strategy success.

Download the guide to learn:

  • Covering the basics
  • The essentials of holiday season sales
  • How to focus on micro-conversions

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