Demand Planning Model

Drive long-term engagement and increase revenue with strategic demand generation planning.

Demand generation is critical to building better brand-to-customer relationships and booking more revenue. To generate enough demand to achieve marketing and revenue goals, you need to forecast how much marketing activity you’ll need to achieve those goals.

The Demand Planning Model can help you:

  • Align marketing activity with revenue objectives
  • Know when to launch campaigns to reach marketing-originated bookings goals
  • Analyze seasonality and other factors that impact revenue

Demand generation drives marketing success

Marketers performing these steps are more likely to achieve success:

Document strategy


More likely

Document processes


More likely

Set goals


More likely

Statistics from CoSchedule State of Marketing Strategy Report 2019

Get the full Demand Planning Model

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