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STATE OF MARTECH INTEGRATION 2020-21



Companies understand that the most important person in business today is the customer. By placing customers at the center of their strategic planning, companies can deliver better engagement, higher retention and improved sales. However, brands must meet their customers in their preferred channels, which requires a omnichannel approach with the ability to hyper-personalize strategic messaging in real-time to potentially millions of customers at once.

Based on a recent eConsultancy survey of more than 1,000 organizations, the following report commissioned by HCL explores the significant technological and organizational challenges involved in becoming a truly customer-centric business.





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