In this report, we analyze how the games market is changing over time, taking a closer look at how the industry's core demographics are evolving, including the increase in female gamers, and how franchises can target this new generation of gamers effectively.
Learn how game developers are reacting to changes in gaming hardware, such as adoption of mobile devices. Discover the changes in the PC gamers, online games, and console gaming markets including Xbox and PS4 trends.
Here, we address some of the biggest questions in the gaming industry to better understand: