martechseries


5 Ingredients of a Digital-Led Strategy That Drives Business Results


Key Topics:

  • First-hand insights from brands
  • Why brands must unify their customer data
  • How brands benefit from focusing on customer lifecycle marketing
  • Why engaging customers at every single touchpoint matters
  • Why delivering 1:1 personalized customer experiences is critical for building customer loyalty
  • Tips for aligning your objectives to digital-led strategies

What's Inside:

  • First-hand insights from brands successfully using digital marketing to accelerate business outcomes, including:
    • Cue Clothing Co.
    • Brand Alley
    • World Remit
    • eBags
    • Runtastic
    • City Beach

  • Why now, more than ever, brands must unify their customer data to gain a single view of the customer
  • How brands benefit from focusing on customer lifecycle marketing
  • Why engaging customers at every single touchpoint matters (even when true omnichannel marketing isn't an option)
  • Why delivering 1:1 personalized customer experiences is critical for building customer loyalty
  • Tips for aligning your objectives to digital-led strategies and tactics that drive results
  • First-hand insights from brands















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