To thrive in a new era and overcome challenges resulting from the pandemic, B2B companies need to move beyond the account focus of account-based marketing (ABM) and take a hyper-personalized approach that considers business stakeholders as people – understanding their unique journey and who they are as an individual with a life and interests outside of work.
This whitepaper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You’ll learn:
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