Marketing Transformation Best Practices

2020 was a year where digital experiences, from production and consumption perspectives, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already started, the global pandemic accelerated this trend in ways that no one could have imagined. Overnight, marketers shifted resources from large scale physical events into digital experiences, but how can marketing teams now create a continuous and predictable methodology to continue to build, drive and deliver digital experiences across the buyer’s journey?

This report shares a few insights.