Web Messaging: What It Is, How It Works, and Why It Matters
Brands looking to engage customers wherever they are need web messaging in their marketing arsenal. About 31% of the time individuals spend with digital media is via web browsers*, making web push notifications and in-browser messaging important avenues for customer engagement. Timely web messaging is relevant throughout the customer lifecycle, whether to welcome a newcomer with an onboarding experience or alert a loyal user to a limited-time offer.
With the ability to directly engage web visitors at a personal level, web push notifications and in-browser messages are making a familiar platform like the web feel new and full of exciting possibilities.
*Source: ComScore's 2019 "Global State of Mobile" report
Download the guide and you will:
Understand how to differentiate when in-browser messaging or web push is better for customer engagement...and why asking first-time visitors to opt in to receive web messages is likely to fail.
Gain practical knowledge like the five kinds of in-browser messages, web messaging pros and cons, and how Content Cards enable recipients to find your message after the notification has disappeared.
Learn how Anthropologie and NASCAR use web messaging to achieve double-digit improvement in key metrics like open rate, app download, and conversion.