State of search and discovery





2020 put search into overdrive. People are increasingly turning to online channels to find answers, solutions, products, ideas. Investment in site search is a critical part of a successful strategy to meet the moment. For many organizations, the question isn’t why — it’s how. How to achieve site search success in 2021, and where to invest for great results?

This report covers:

  • How to get value from search and discovery
  • The factors that go into successful site search
  • How and where to invest in people, functionality, and features
  • The pros and cons of buying and building search




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