Online marketplaces now accounts for more than 58% of global online sales.
This has led to the creation of a very competitive market that is already
dominated by gigantic players such as Amazon and Alibaba. To remain
viable despite low margins, marketplaces must quickly develop economies
of scale via organic growth, as well as rapid internationalization and catalog
A loyal customer base is also critical to keeping a competitive
What creates that loyal customer base is a state-of-the-art experience on the
Offering shoppers the best Search and Discovery experience across a
marketplace’s large and often diverse catalog is a key lever in differentiating
from the competition.
This guide covers:
Requirements for a great marketplace Search and Discovery experience