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Personalization Playbook: User Segmentation


Inside our personalization playbook on user segmentation, we expose the flaws of over-reliance on traditional segmentation strategies and present a four-step execution strategy for building a perfect audience for every campaign.

We highlight real-life examples and applications from innovative brands and share a self-assessment for marketers to document the strategic details of their brand’s segmentation approach.

Walk away with understanding:

  • Why B2C brands should rethink traditional segmentation strategies
  • The four steps marketers need to build their brand’s perfect audience
  • How to self-assess your segmentation capabilities to support your marketing goals




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