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How to Personalize Cross-Channel Campaigns Using User and Event Data


As a B2C marketer, your goal is to establish a 1:1 connection with your audience throughout the lifecycle. To get there, you must understand the foundation of personalization, broken down into three levels: Reactive Personalization, Proactive Personalization, and Individualization.

In this guide, we’ll walk you through Level 1 of personalization: Reactive Personalization.

You’ll come away with:

  • An understanding of what user and event data is and why it’s essential
  • Real-life examples of companies that understand the art of personalization
  • Tools to create highly personalized cross-channel campaigns that make your customers feel like they’re VIPs




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