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The Guide to Marketing Maturity: 3 Levels of Personalization


When building a first-class customer experience, every little detail counts. Leaders like Spotify, Amazon and Netflix have ushered in a new era of convenience and personalization we didn’t know was possible.

Now it’s on all brands to live up to these high standards. Though challenging, there’s hope—83% of consumers will share their data in return for more personalized experiences.

This guide explains how to personalize email and cross-channel campaigns that deliver hyper-relevant content at the perfect moment for each customer.

Download this guide to:

  • Master the three distinct levels of personalization maturity
  • Create dynamic content with user and event data, data feeds and metadata
  • Learn how top brands are building individualized recommendations





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