As a cookieless future becomes more of a reality, the martech ecosystem is re-imagining solutions and innovating accordingly to support this evolution.
Adobe partnered with Advanis, a market and social research firm, to survey 1000 consumers and 400 professionals in marketing and IT to uncover more on brand readiness.
Download this whitepaper for insights on:
- Consumer Perspectives to this Evolution
- Consumers and Personal Data – Top Trends
- Overcoming Challenges for the Future