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Evolution of Identity and a Cookieless Future




As a cookieless future becomes more of a reality, the martech ecosystem is re-imagining solutions and innovating accordingly to support this evolution.

Adobe partnered with Advanis, a market and social research firm, to survey 1000 consumers and 400 professionals in marketing and IT to uncover more on brand readiness.


Download this whitepaper for insights on:

  • Consumer Perspectives to this Evolution
  • Consumers and Personal Data – Top Trends
  • Overcoming Challenges for the Future


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